Your website isn’t just a digital brochure — it’s your #1 sales tool, first impression, and often the difference between a customer choosing you or a competitor.
But when your site starts to feel outdated, underperforming, or just “off,” the big question becomes:
Do I need a full website redesign or just a facelift?
At Twenty8 Marketing, we help Las Vegas businesses make that exact decision every day. And the answer depends on your goals, your website’s condition, and how fast you want results.
Let’s break it down: Website Redesign vs. Website Facelift — what’s the difference, and which one is right for you?
What’s a Website Redesign?
A website redesign is a complete rebuild. It involves starting from scratch — rethinking layout, structure, platform, functionality, and often the content itself.
Signs you may need a full redesign:
- Your site is over 5 years old and hasn’t been updated
- It’s built on outdated tech (like Flash or legacy CMS platforms)
- It’s not mobile-responsive
- SEO is non-existent or completely broken
- The design and navigation no longer reflect your brand
- You want to change your business model (e.g., adding e-commerce or booking tools)
What a redesign typically includes:
- New platform (WordPress, Shopify, etc.)
- Updated sitemap and site structure
- Full visual rebrand
- Fresh content
- SEO architecture overhaul
- Rebuilt from the ground up for speed, mobile, and conversion
Pros:
✅ Clean slate to do things right
✅ Ideal for major business pivots
✅ Long-term scalability
Cons:
⛔ Higher cost
⛔ Longer timelines (4–8+ weeks)
⛔ May require more involvement from your team
What’s a Website Facelift?
A website facelift is a strategic refresh of what you already have. Think of it like renovating your kitchen — same house, better function and appearance.
Signs you’re a great fit for a facelift:
- Your content is still accurate
- You’re happy with the structure — just not the look or performance
- Mobile experience is rough, but fixable
- The design feels outdated or cluttered
- Load times are slow
- Conversions are low despite solid traffic
What a facelift typically includes:
- Visual redesign (colors, fonts, layout tweaks)
- CTA improvements
- Mobile optimization
- Image compression and performance tuning
- UX enhancements
- SEO cleanup (titles, headers, image alt text)
Pros:
✅ Faster and more affordable
✅ Less downtime
✅ Can dramatically boost conversions
✅ Perfect for 1–3 year-old websites that need polishing, not rebuilding
Cons:
⛔ Doesn’t fix deep technical issues
⛔ Limited by your site’s existing framework
⛔ Not ideal if your business has changed significantly
Quick Comparison
| Feature | Website Facelift | Full Website Redesign |
| Time to Launch | 1–3 weeks | 4–8+ weeks |
| Cost | Lower | Higher |
| Scope | Visual and performance updates | Full structural rebuild |
| Ideal for | Underperforming but functional sites | Outdated or broken sites |
| Business Fit | Minor refresh, fast results | Major transformation |
Real Example: Las Vegas Service Business
Client: Local HVAC company
Before:
- Existing WordPress site, slow on mobile, outdated visuals
- Good Google rankings, but low conversions
- Site didn’t reflect current service areas or team
Solution: Facelift
- Rebranded with new images, colors, fonts
- CTA buttons moved above the fold
- Mobile speed increased by 42%
- Updated homepage messaging and service areas
Result:
✅ Conversions increased by 58%
✅ Bounce rate dropped 35%
✅ Client saved thousands by skipping a full rebuild
How to Know Which Option Is Right for You
Here are five questions to help you decide:
1. Is your site mobile-friendly?
If not, and the structure is outdated — you likely need a redesign.
2. Does your site load in under 3 seconds?
If load time is the only major issue, a facelift can usually fix that.
3. Are your services, branding, or content still accurate?
If yes, a facelift will refresh your look without starting over.
4. Are you planning to scale, add features, or expand soon?
Go with a redesign — you’ll want a future-proof foundation.
5. Do you feel proud to send people to your website?
If you hesitate, even a small facelift can make a huge difference.
Why Partner With a Las Vegas Web Design Team?
Whether you need a full redesign or just a facelift, choosing a local partner gives you:
- Faster communication and support
- Deeper understanding of your local audience
- Custom design that speaks to your niche and market
- Real-world experience improving websites for Las Vegas businesses
At Twenty8 Marketing, we start with strategy — not guesswork.
We evaluate your current site, your goals, and your challenges to recommend the right solution — not the most expensive one.
Final Thought: Don’t Let Your Website Hold You Back
Your website should support your business goals — not slow them down.
Whether you need a facelift or a full redesign, the important thing is to take action.
🚫 Don’t lose another month of leads.
🚫 Don’t keep sending people to a site you don’t love.
✅ Get a website that works as hard as you do.
Let’s figure it out together.
We’ll review your site, show you what’s working (and what’s not), and help you decide if you need a website redesign or a smart, affordable facelift.